diff --git a/scripts/check-naming-and-style.sh b/scripts/check-naming-and-style.sh
index 8730db14..8b61831d 100755
--- a/scripts/check-naming-and-style.sh
+++ b/scripts/check-naming-and-style.sh
@@ -233,12 +233,13 @@ echo "==> Checking for site-specific literals in product code (ADR-015)..."
 # publication scrub greps for the very strings below - written literally, the
 # rule's own definition trips the gate that enforces it. Same reason
 # tests/test_docs_publishable.py splits its terms.
-# Adjacent quoted strings CONCATENATE: 'tsg''wp00525' is tsgwp00525. The
-# apostrophe-escape form ('tsg'\''wp00525') looks similar and is not - it
-# embeds a literal ' in the middle, and every one of these patterns then matches
-# nothing. This check silently passed everything from the day it was written
-# until 2026-08-26, which is how a QA ServiceNow tenant sat in the shipped
-# defaults for months with the gate green.
+# Adjacent quoted strings CONCATENATE: 'ab''cd' is the four-character string
+# abcd. The apostrophe-escape form ('ab'\''cd') looks almost identical and is
+# not - it embeds a literal ' in the middle, so every pattern below matched
+# nothing and this check silently passed everything from the day it was written
+# until 2026-08-26. That is how a QA SaaS tenant sat in the shipped defaults for
+# months with the gate green. Keep the fragments split (the scrub greps this
+# file for the very strings the patterns are made of) and keep them ADJACENT.
 SITE_HOST='tsg''wp00525'
 SITE_DOMAIN='\.geaero''space\.net'
 SITE_NAME='West Jeff''erson'