diff --git a/scripts/site_imports/wjf/harness.py b/scripts/site_imports/wjf/harness.py
index 9c11d0e..888059b 100644
--- a/scripts/site_imports/wjf/harness.py
+++ b/scripts/site_imports/wjf/harness.py
@@ -118,6 +118,10 @@ class Harness:
                 plugin.on_install(self.app)
             except Exception:
                 pass
+        # A full import IS the setup, so mark it complete - otherwise the admin
+        # is bounced to the first-run wizard on every fresh import DB.
+        from shopdb.core.models import Setting
+        Setting.set('setup_complete', 'true', valuetype='boolean', category='site')
         db.session.commit()
 
     def _mint_admin_pat(self):