diff --git a/shopdb/plugins/__init__.py b/shopdb/plugins/__init__.py
index 0e35dd73..b96c664d 100644
--- a/shopdb/plugins/__init__.py
+++ b/shopdb/plugins/__init__.py
@@ -468,10 +468,13 @@ class PluginManager:
         return True
 
     def enable_plugin(self, name: str) -> bool:
-        """Enable a disabled plugin."""
+        """Enable a disabled plugin. Auto-installs if available but not installed."""
+        # Auto-install if available but not installed (UX: enabling should just work)
         if not self.registry.is_installed(name):
-            logger.error(f"Plugin {name} is not installed")
-            return False
+            logger.info(f"Plugin {name} not installed, installing first")
+            if not self.install_plugin(name):
+                logger.error(f"Failed to install plugin {name}")
+                return False
 
         if self.registry.is_enabled(name):
             logger.info(f"Plugin {name} is already enabled")