diff --git a/deploy/windows/installer/ShopDBFlask.iss b/deploy/windows/installer/ShopDBFlask.iss
index c83ab42..13ae67d 100644
--- a/deploy/windows/installer/ShopDBFlask.iss
+++ b/deploy/windows/installer/ShopDBFlask.iss
@@ -408,13 +408,9 @@ begin
 
   DbDetailsPage := CreateInputQueryPage(DbChoicePage.ID,
     'Existing database', 'Connection details',
-    'The database and application user must already exist. Your DBA creates ' +
-    'them; the installer does not, so that it never needs administrative ' +
-    'rights on your database server. If they need the exact statements:' + #13#10 +
-    '    CREATE DATABASE shopdb_flask CHARACTER SET utf8mb4 COLLATE utf8mb4_unicode_ci;' + #13#10 +
-    '    CREATE USER ''shopdb''@''%'' IDENTIFIED BY ''<password>'';' + #13#10 +
-    '    GRANT ALL PRIVILEGES ON shopdb_flask.* TO ''shopdb''@''%'';' + #13#10 +
-    'The utf8mb4 charset matters - the default on older servers is latin1.');
+    'The database and application user must already exist - the installer does ' +
+    'not create them, so it never needs administrative rights on your database ' +
+    'server. The exact SQL to give your DBA is in the INSTALL-WINDOWS guide.');
   DbDetailsPage.Add('Host:',     False);
   DbDetailsPage.Add('Port:',     False);
   DbDetailsPage.Add('Database:', False);
diff --git a/docs/INSTALL-WINDOWS.md b/docs/INSTALL-WINDOWS.md
index 23d28a5..e9c7423 100644
--- a/docs/INSTALL-WINDOWS.md
+++ b/docs/INSTALL-WINDOWS.md
@@ -45,6 +45,21 @@ Two options. Pick before you start, because they ask different questions.
 If you are unsure: if nobody has given you database credentials, you want the
 bundled option.
 
+### SQL for your DBA (existing-MySQL option only)
+
+The installer does not create the database or the user - it never needs
+administrative rights on your database server. Ask your DBA to run:
+
+```sql
+CREATE DATABASE shopdb_flask CHARACTER SET utf8mb4 COLLATE utf8mb4_unicode_ci;
+CREATE USER 'shopdb'@'%' IDENTIFIED BY '<a password you choose>';
+GRANT ALL PRIVILEGES ON shopdb_flask.* TO 'shopdb'@'%';
+FLUSH PRIVILEGES;
+```
+
+The `utf8mb4` charset matters - the default on older servers is `latin1`, and a
+latin1 database mangles any non-ASCII text you store.
+
 ---
 
 ## Installing