diff --git a/plugins/printers/frontend/views/TonerForecast.vue b/plugins/printers/frontend/views/TonerForecast.vue
index 6d254b8..dac785a 100644
--- a/plugins/printers/frontend/views/TonerForecast.vue
+++ b/plugins/printers/frontend/views/TonerForecast.vue
@@ -42,7 +42,11 @@
         <ul v-else class="order-list">
           <li v-for="item in mapped" :key="orderKey(item)">
             <span class="quantity">{{ item.quantity }}x</span>
-            <span class="partnumber">{{ item.partnumber }}</span>
+            <!-- Name here too, number on hover. 'Copy list' still writes the
+                 part number, which is what an order is placed against. -->
+            <span class="supplyname" :title="item.partnumber">
+              {{ item.marketingname || item.partnumber }}
+            </span>
             <span class="muted order-detail">
               {{ colorLabel(item.color) }}<template v-if="item.model">, {{ item.model }}</template>
             </span>
@@ -107,7 +111,16 @@
                 </td>
                 <td>{{ c.name }}</td>
                 <td>
-                  <span v-if="firstPart(c)" class="partnumber">{{ firstPart(c) }}</span>
+                  <!-- The cartridge's NAME, with the part number on hover. A
+                       name says which toner this is; 'W2020A' only identifies it
+                       once you already know. The number is what purchasing wants,
+                       so it stays one hover away and stays in the copied order
+                       list verbatim. Falls back to the number when a supply has
+                       no name on file - marketingname is nullable. -->
+                  <span v-if="firstPart(c)" class="supplyname"
+                        :title="firstPart(c).partnumber">
+                    {{ firstPart(c).marketingname || firstPart(c).partnumber }}
+                  </span>
                   <span v-else class="muted">-</span>
                 </td>
                 <td class="collevel">
@@ -259,9 +272,13 @@ function colorLabel(color) {
   return color.charAt(0).toUpperCase() + color.slice(1)
 }
 
+// The whole part row, not just its number: the table shows the name and keeps
+// the number for the hover, and both come from here. Several capacity tiers can
+// match; the first is the standard one, which is what orderlist() groups on and
+// what the low-supplies report shows first.
 function firstPart(cartridge) {
   const parts = cartridge.partnumbers || []
-  return parts.length ? parts[0].partnumber : null
+  return parts.length ? parts[0] : null
 }
 
 function levelText(cartridge) {
@@ -376,8 +393,10 @@ onMounted(load)
   text-align: left;
 }
 .unmapped-block .order-list li { border-top: 1px dashed var(--border); }
-.partnumber { font-family: monospace; font-weight: 700; }
-.partnumber.unmapped { font-weight: 400; color: var(--warning); }
+/* A name is prose, not a code, so it does not get the monospace the part number
+   used to carry here. The help cursor is the only signal that the number is on
+   the hover. Replaced .partnumber, which nothing renders any more. */
+.supplyname { font-weight: 700; cursor: help; }
 .order-detail { font-size: 0.9rem; }
 .order-printers { font-size: 0.8rem; margin-left: auto; text-align: right; }
 
diff --git a/plugins/printers/frontend/views/tonerForecastNames.spec.js b/plugins/printers/frontend/views/tonerForecastNames.spec.js
new file mode 100644
index 0000000..6c5bbbb
--- /dev/null
+++ b/plugins/printers/frontend/views/tonerForecastNames.spec.js
@@ -0,0 +1,110 @@
+import { describe, it, expect, vi } from 'vitest'
+import { mount, flushPromises } from '@vue/test-utils'
+
+// The forecast identifies a cartridge by its NAME - '414X Black' - and keeps the
+// part number on the hover. A part number alone ('W2020X') only identifies the
+// toner to someone who already knows it, and the two places that name a supply
+// (the order list and the Part column) had shown nothing else.
+//
+// The number has to survive somewhere: it is what an order is placed against.
+// It stays in the title attribute and, verbatim and unlabelled, in the text that
+// 'Copy list' writes to the clipboard. These specs pin both halves.
+//
+// marketingname is nullable, so every display falls back to the number.
+
+vi.mock('@/api', () => ({
+  printersApi: { supplyForecast: vi.fn() },
+}))
+vi.mock('@/utils/apiError', () => ({ apiError: (e) => String(e) }))
+
+import { printersApi } from '@/api'
+import TonerForecast from './TonerForecast.vue'
+
+function payload({ marketingname = '414X Black', partnumber = 'W2020X' } = {}) {
+  const part = { partnumber, marketingname, capacitytier: 'high', pageyield: 7500 }
+  return {
+    data: {
+      data: {
+        available: true,
+        days: 90,
+        horizondays: 14,
+        summary: { bands: { empty: 1 }, replacements: 3, toorder: 1 },
+        cartridges: [{
+          printerid: 1, printername: 'GageLab-Xerox-C415', assetnumber: 'P-1',
+          ipaddress: '10.49.215.12', name: 'Black toner', color: 'black',
+          currentlevel: 4, band: 'empty', daysleft: 0, burnrateperday: 1.8,
+          rateunstable: false, replacements: 3, basisdays: 12,
+          partnumbers: [part],
+        }],
+        unestimated: [],
+        orderlist: [{
+          partnumber, marketingname, color: 'black', supplytype: 'toner',
+          model: 'Versalink C415', alternates: [], quantity: 2,
+          printers: [{ printerid: 1, printername: 'GageLab-Xerox-C415', daysleft: 0 }],
+        }],
+      },
+    },
+  }
+}
+
+async function render(overrides) {
+  printersApi.supplyForecast.mockResolvedValue(payload(overrides))
+  const wrapper = mount(TonerForecast, {
+    global: { stubs: { 'router-link': { template: '<a><slot /></a>' } } },
+  })
+  await flushPromises()
+  return wrapper
+}
+
+describe('the supply is named, not numbered', () => {
+  it('shows the name in the order list', async () => {
+    const wrapper = await render()
+    const name = wrapper.find('.order-list .supplyname')
+    expect(name.text()).toBe('414X Black')
+  })
+
+  it('shows the name in the Part column', async () => {
+    const wrapper = await render()
+    const cells = wrapper.findAll('tbody .supplyname')
+    expect(cells.length).toBeGreaterThan(0)
+    expect(cells[0].text()).toBe('414X Black')
+  })
+
+  it('keeps the part number on the hover, both places', async () => {
+    const wrapper = await render()
+    for (const el of wrapper.findAll('.supplyname')) {
+      expect(el.attributes('title')).toBe('W2020X')
+    }
+  })
+
+  it('never renders the part number as the visible label', async () => {
+    const wrapper = await render()
+    for (const el of wrapper.findAll('.supplyname')) {
+      expect(el.text()).not.toBe('W2020X')
+    }
+  })
+})
+
+describe('a supply with no name on file', () => {
+  it('falls back to the part number rather than showing nothing', async () => {
+    const wrapper = await render({ marketingname: null })
+    for (const el of wrapper.findAll('.supplyname')) {
+      expect(el.text()).toBe('W2020X')
+    }
+  })
+})
+
+describe('what purchasing receives is unchanged', () => {
+  it('copies the part number, not the name', async () => {
+    const written = []
+    Object.assign(navigator, {
+      clipboard: { writeText: (text) => { written.push(text); return Promise.resolve() } },
+    })
+    const wrapper = await render()
+    await wrapper.find('.order-head button').trigger('click')
+    await flushPromises()
+    expect(written).toHaveLength(1)
+    expect(written[0]).toContain('W2020X')
+    expect(written[0]).not.toContain('414X Black')
+  })
+})